Secrets to Smarter Holiday Campaigns

Plus, ⭐Create Custom AI Art of Yourself

In partnership with


Hey Readers 🥰 

Welcome to today’s edition of Growth Pulse, bringing you the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

TOGETHER WITH HUBSPOT

Ready to revolutionize your workday with AI?

Discover the key to unlocking unparalleled productivity with HubSpot’s free guide to using ChatGPT at work. You’ll find practical insights, useful integrations, and 100 prompt ideas to help you unleash the power of AI for a more efficient, impactful professional life.


Unwrapping Holiday Marketing Secrets
Insights from Stacked Marketer

As the festive season looms, marketers must brace for various challenges. With economic shifts and evolving consumer behavior, here are the top obstacles to prepare for and smart strategies to overcome them.

1. Spending Drops, Smarter Targeting Needed
Despite a slowdown in inflation, consumer caution persists. Households are tightening their belts, driven by economic worries. To capture these wary shoppers, marketers should focus on highly targeted campaigns and compelling offers that highlight value and relevance.

2. Skyrocketing Ad Costs
The competition for ad space is intensifying, with global spending expected to exceed $1 trillion. Digital platforms are especially crowded, fueled by major events and political ads. Get a head start on your holiday campaigns to maximize ROI, and consider building pre-event buzz with strategic email marketing.

3. The Price Sensitivity Surge
Shoppers are more price-conscious than ever, with 85% feeling they receive less value for their money. Brands must be transparent and offer outstanding customer service to build trust, especially when price increases are unavoidable.

4. The Data Challenge
Navigating the landscape of limited data access and increasing privacy concerns takes a lot of work. To overcome this, marketers should focus on contextual advertising and utilize automation tools to enhance targeting accuracy and effectiveness.

5. Media Engagement Decline
Consumers are cutting back on digital media time. To reach your audience, consider combining digital and out-of-home advertising strategies to ensure your message gets through.

The Takeaway
Flexibility and foresight are key to thriving this holiday season. Launch early, offer compelling value, and stay agile to turn challenges into wins.


🖼️ Create Your Personalized Images with Custom LoRA
Insights from Rundown AI

Discover how to place yourself in any scenario or style using Fal AI's innovative Flux LoRA training tool. This step-by-step guide will show you how to turn your selfies into stunning, AI-generated artwork.

Step-by-Step Guide to Customizing Images with LoRA

Step 1: Sign Up for Fal AI
Go to Fal AI's Flux LoRA training page and create an account. Be ready to spend around $10 in credits for this creative adventure.

Step 2: Upload Your Photos
Select 6-12 high-quality selfies with clear backgrounds. These images will serve as the base for your AI model, so make sure they’re sharp and well-lit.

Step 3: Configure Your Training Settings
Set the training steps to 1000 for optimal results. Add a unique trigger word like "YourName" to personalize your image generation model.

Step 4: Start the Training Process
Initiate the training, which takes about 20 minutes. This is where your images are transformed into a unique model tailored just for you.

Step 5: Generate Your Personalized Images
Use creative prompts like "Portrait of [YourName] as a superhero" to generate customized images. Experiment with different styles and scenarios to see yourself in a new light!

The Takeaway
Elevate your creations by importing them into Runway's Gen-3 image-to-video tool to create dynamic, short clips that bring your images to life.


We'd love to hear your feedback on today's issue of Growth Dive! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again tomorrow with more such content 😍